10 keys to a great website
Having a great website is very important, whether you’re a local business, or an online store, the goal of your website is to turn website visitors into customers. In order to do this, you need to ensure your website has all of the following:
A catchy domain name
Your domain name is your virtual address, it not only needs to stand out but it also needs to be easy to remember.
Here are a few things to keep in mind:
- The shorter the better
- Does it sound catchy when said out loud?
- Is it brandable?
- Go with a .com domain if possible
It’s becoming more and more difficult to buy quality domain names since many of the best domain names have already been registered. So I wouldn’t delay buying your desired domain name.
A user friendly design
Your website needs to be easy to navigate and above all, user-friendly.
Most website visitors aren’t interested in spending a ton of time navigating through pages to solve their problems. Therefore your website needs to make it easy for them to find whatever it is they’re looking for.
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Mobile friendly design
One thing that sometimes goes overlooked by some web designers is that all websites need to have a desktop version and a mobile version as well.
Have you ever accessed a website on a mobile device that was hard to navigate or required you to zoom in to access parts of the website? – It’s likely that website didn’t have a mobile version.
Here is a side by side comparison of a mobile friendly vs a mobile un-friendly site.
Which do you prefer?
Call to actions
Remember when I said youh gc nr website needs to turn visitors into customers?
Call to Action’s allow you to do this effectively. They include contact forms, email captures, click-to-call buttons and many more. Their goal is to allow website users to make the first step to becoming your customer.
Quick load times
It’s very important that your website has low load times. Many people are impatient when browsing the internet and will exit out or find another solution if your website takes too long to load. Be sure to take all the necessary steps to speed up your website.
Engaging content
Arguably the most important factor of all is having relevant and engaging content that keeps your website visitors engaged on your site. This is important for a number of reasons.
How do you expect your website to convert visitors into customers if your content isn’t interesting enough to keep users engaged?
Quality content is important for creating trust with your website visitors. It’s much easier to sell to someone that has already gotten value from reading your sites content as opposed to selling to cold website traffic.
Keep these 5 tips in mind when creating your website, or implement them to your existing website and watch your conversions skyrocket.
