Microsites may be small in the technical sense, but they have massive potential. What, precisely, is a microsite? In content marketing lexicon, the term microsite is sometimes used interchangeably with terms like nanosite, minisite, independent campaign, branded blog and others – so it can be a little hard to define. Essentially, a microsite is a singular webpage or a small set of pages. … [Read more...] about little website, big impact: what makes microsites so engaging
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how to build your business through customer satisfaction
There are many experts out there who claim to know what the one key secret is in creating a successful business. More often than not, these so-called experts don’t actually know a lot about business building; they just want to get you to buy their e-book or e-course. And they’re easy to spot. Because a real expert knows that the secret to any business’s success isn’t a slick marketing … [Read more...] about how to build your business through customer satisfaction
spend more time growing your business than doing these tasks
Running a business takes a lot of time and focus. There is always something that needs to be done or taken care of to keep operations running smoothly. The hard part for most CEOs and entrepreneurs, believe it or not, isn’t finding the time to do all of these things. The hard part for most is allowing themselves to delegate and automate some of their responsibilities to others. Trust … [Read more...] about spend more time growing your business than doing these tasks
how to create an effective website for your small business
Sure, I hear ya. Your small business is doing just fine without a website. You’re probably making a splash offline, or your products have no problem selling over on Etsy, Amazon or eBay. But, how much better could your business be doing if you had a website? How many more people could you reach simply by getting on the web? There’s no question having a website for your small business … [Read more...] about how to create an effective website for your small business
5 effective marketing techniques to promote your business online
Hey all! This is the part two of How To Create An Effective Website For Your Small Business. There are many ways you can promote your website, but let’s start with the six most important ones. Before you start advertising your website, though, there are two things you need to do first: First, install Google Analytics – a free service by Google. It provides detailed information about … [Read more...] about 5 effective marketing techniques to promote your business online
income report: how i made over $15,000 last month from my blog + business
2 years later.. I've finally got the guts to do this. So hi awesome! Welcome to my first ever “income report”. This is not only an income report, but I’m also writing this to inspire and motivate you. Because what is possible for me can also be possible for you. Plus, writing this kind of post could help boost my motivation and become better at running a business. It helps me … [Read more...] about income report: how i made over $15,000 last month from my blog + business
how to successfully balance promotional & useful content in your social media
When you use social media on a regular basis, it can be difficult to know where the line is between being too much promotional, too little, or where the line actually exists on sharing others’ content. Like Goldilocks and the Three Bears, the total sum of your social media content can be too promotional, too useful: or just right. Obviously, you want to shoot for the latter. Too much … [Read more...] about how to successfully balance promotional & useful content in your social media
20 juicy tips to increase your sales on etsy
Let me guess. You have an Etsy shop and you want more sales. You see your competitors excelling and it’s driving you bananas. They’re rolling in the cash and you’re trying not to appear desperate, but all you see is a pile of your hand-knitted leg warmers in your living room and no orders for the third month in a row. What gives? Etsy, the place to sell your arts and crafts – and … [Read more...] about 20 juicy tips to increase your sales on etsy
how to create a free email challenge to explode your email list
I don’t know about you, but it took me a LONG time to figure out how to build my email list. I listened to podcast after podcast about how to build my list. I wrote great blog posts and then created content upgrades for them. I put a feature box on my blog where people could sign up to get a free guide. And, as of May 2015, my email list was growing. I was getting about 3 sign … [Read more...] about how to create a free email challenge to explode your email list
how to seriously manage your personal and professional time
There seems to never be enough time in the day to get everything done. This can cause undue pressure to get tasks done under the wire, and may also leave you feeling a bit short-changed and stressed. Time management can free up time to accomplish what you want on schedule, and may also leave you with a bit more personal time to do the things that make you feel restored. Some practical ways … [Read more...] about how to seriously manage your personal and professional time