If you have a website or a blog, you engage in content marketing, whether you are aware of it or not. Engaging content is one of the reasons why most people follow top brands on Facebook and other social media platforms. Statistics show that six in ten Facebook or twitter users will recommend a brand to their family or friends based on the pages they follow. By correcting and avoiding some of these common mistakes, you can draw in more traffic and generate quality leads.
1. Not researching your target audience well
The business world continues to change as the internet spurs evolution, and content marketing is becoming a booming market. However, many content creators fail to research their target audience thoroughly, and while they come up with great content, it does not resonate with the audience. First, you need to understand what your website is about, so you can understand your target audience. For instance, if you are in the business of helping small businesses grow and become successful, your target audience is small business owners. So, writing about big brands will not help. Instead, focus on issues faced by small businesses such as the importance of having a professionally developed website from the Jax Media Team or other web companies.
2. Not using several types of content
A blog post that has no pictures looks like a page from a textbook. It is bland and unappealing, so getting people to read it can be difficult. You might be thinking that adding one or two images is enough, but you are mistaken. A post with several forms of content, such as texts, images, video, or infographics. It is easier for people to understand the content once it is in various forms. Whether you are writing for a business or your blog, different types of content will help you stand out.
3. Not having evergreen content
Evergreen content is defined as content that is always relevant. When you are creating a blog post, do not focus on viral topics; instead, write about topics that will be relevant two or five years from now. Search for evergreen topics relevant to you and create actionable all-encompassing articles.
4. Not having any or enough CTAs
A CTA is a call to action that pushes your audience to convert. This means that for all the traffic that you get on your site, with a CTA, you can get more leads. A call to action is a tangible way of converting all the traffic you are getting into leads. By implementing CTA tactics in your content, you will be able to cash in on all the traffic your content generates.
Content marketing is the way to go if you are looking to generate more traffic and leads. But since everyone is blogging and creating new content, you cannot afford to make any mistakes that could affect your chances of ranking in the search results. By implementing these tips, you can save your content marketing strategy.