There are several types of marketing: inbound, outbound, content marketing, and SaaS marketing. But what makes SaaS marketing different from the others?
To help you understand what SaaS marketing is, we’ve prepared a short introduction along with four effective strategies oh now to start implementing it for your business.
What Is SaaS Marketing?
First, let’s clarify the concept of Software as a Service (SaaS). Simply put, SaaS is a cloud-based method of providing software to the end user.
Or, as Wikipedia defines it, “SaaS is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.”
If you offer software as a service to other businesses, here are 4 effective marketing tactics that will help you boost your conversion rates.
1. Content is King
High-quality, educational content is one of the most efficient ways to draw prospects.
Before choosing the most suitable software, buyers will probably compare a number of suppliers and products. Content allows you to take a less sales-y approach and positions your brand as part of the potential customer’s research process.
Use content to inform them about your service – how it works, what its best features are, and how it will solve their problem.
2. Take Advantage of Social Media
Make sure to build a strong presence on social media where most of your buyers are. This will help you build a relationship with potential customers and market your product at the same time.
You can use social media posts to drive organic traffic through useful content that shows your knowledge and expertise, but also target ads to your desired audience on channels like Facebook, Twitter, and LinkedIn.
3. Offer Free Trials
Offering free product trials is a widely used marketing tactic in SaaS. It helps you introduce your software and startup to new customers
Free trial models come in different forms: 14-day free trial, a limited version for free, freemium model, etc. Be sure not to offer all the product features during the free trial, as your people will have no reason to subscribe.
4. Use Calls-to-Action
You should add conversion options throughout your website. Use CTAs on the homepage to guide visitors from one page to another. Here are a few examples:
- Subscribe to our newsletter
- Subscribe to our blog
- Start a free trial
- Follow us on social media
- Download this ebook/report
Make sure to link to relevant downloadable content in your blog posts. Add a call-to-action at the bottom of the post, and another one in the middle to capture visitors who don’t read the entire article.
Even though the concept of SaaS marketing might seem complicated, these simple tactics will help you get started off on the right foot.
The most important thing is to have a quality product, accompanied by awesome content and efficient customer support.
However, if SaaS marketing still seems overwhelming, consider hiring a professional B2B SaaS marketing agency to help you drive more website traffic, target the right leads, convert them into demos or trials, and make sure they become paying customers.